Visual Management and 5S solutions provider, Melo World Ltd, has received a £100,000 loan from NPIF – BFS & MSIF Microfinance, managed by MSIF in partnership with GC Business Finance as part of the Northern Powerhouse Investment Fund.
The Halton based signage specialists was founded by Managing Director, Phil Hudzik in 2012. Having worked for major design and print companies prior, Phil was responsible for new product development, innovation and strategy. This experience enabled Phil to transfer both skills and knowledge to Melo World Ltd, allowing him to build a dedicated and hardworking team to help grow the company.
Since the conception of Melo World, they have provided high-quality and bespoke products to an impressive remit of clientele including DHL, Unilever, Jaguar Land Rover and most recently, McLaren.
With a concentration on physical signage to date, Melo World has developed a niche in their chosen field, priding themselves on a ‘one-stop-shop’ approach. They start their process from the initial concept of design for the business, to the manufacturing and installation of the product.
Melo World also adheres to the 5S workplace organisation system through various products including information and shadow boards. This helps workers to deliver a safe and effective job by making it easier to complete tasks in a timely manner, whilst minimising risk of injury.
Going forward, they anticipate growing the company by creating digital signage solutions. Phil worked together with MSIF Investment Director, Paul Humphray, to help secure the £100k of NPIF funding, allowing Melo World to capitalise on marketing opportunities to drive their digital vision.
The funds acquired from NPIF will be used to focus on social media, SEO and ecommerce, along with the promotion of their latest mobile information space, the ‘Cube’. Melo World aspires to not only maintain their strong presence in the automotive industry but to provide physical and digital signage solutions to other sectors including health and education.
Phil Hudzik, Director of Melo World Ltd said “We have had some great success already through our signage solutions. We are tangible and personal in our approach and this has been reflected in our custom. Paul has been great to work with. He has been meticulous and helped Melo World best present itself ready for the funding. Now we will be able to go forward with our digital plans and diversifying our target market.”
Paul Humphray, MSIF Investment Director said “It’s been great to work together with Phil and the team at Melo World. They have a clear strategy to stimulate further growth, with impressive and high-quality products. I look forward to seeing the business achieve their digital goals as they go from strength to strength.”
Sue Barnard, Relationship Manager at British Business Bank said “The funds provided by NPIF will allow Melo World to focus on improving its digital footprint, from its ecommerce platform to its social media presence. The business has developed an impressive client base in the automotive sector, and the improved technology will support the company’s push into new markets in the coming months.”
The Northern Powerhouse Investment Fund project is supported financially by the European Union using funding from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020 and the European Investment Bank.