Hotel Figures on the Rise

Posted 4th February 2015
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New hotel figures just released show how occupancy across the Liverpool City Region is continuing to grow year on year.

Last year the city centre saw an overall increase of 4% to 75% from 2013. The 2014 average weekend occupancy stood at 88%, a slight increase since 2013. The average weekday occupancy experienced an increase of 5% since 2013 at 73%.

Across the city region, room occupancy also increased by 4% since 2013 to 76%. Average weekend occupancy stood at 86%, a slight increase since 2013, whilst weekday occupancy rose by 3% to 73%.

The average hotel revenue per available room (RevPAR) in the city centre was £51.30, an increase of approximately £6 since 2013, with the weekend average at £75.05 – an increase of £9 since 2013.

The total number of rooms sold during 2014 in the city centre increased by 322,698 since 2013, bringing the 2014 total to approximately 1,650,000. The number increased for the whole city region by approximately 400,000 since 2013.

These are just some of the figures to come out of the latest edition of the Digest of Tourism Statistics, produced by North West Research – the research team at the Liverpool City Region Local Enterprise Partnership, who collate a wide range of key tourism statistics.

Other key facts from 2014 include:

  • There were 57.6m visitors to the Liverpool City Region
    The visitor economy was worth £3.6bn, with 48,600 jobs supported
    Liverpool is placed 5th of all UK towns or cities visited by overseas and domestic visitors
    Liverpool One, recorded a footfall of over 27m people in 2014 – this is 4% up on 2013

Anna Rees, North West Research Manager, said: “This set of statistics shows some very encouraging figures, we are particularly pleased to see mid-week occupancy on the rise, with increased conference business and mid week football helping to boost this figure. Also, to see the RevPAR figure go past £50 means we are getting nearer to the figure it was in 2008, which was £55.60. Considering there are more than 2,500 extra rooms since then, this is a significant increase for the hotel sector.

“While we are clearly continuing to go through a period of growth and success across the visitor economy, this digest is a valuable piece of research and will help guide and target where further sustainable improvements across the visitor economy can be made.”