Visitor Economy

The Visitor Economy, worth £4.9bn and supporting over 55,500 jobs (2019 figures), continues to develop as a major growth sector bringing both economic benefits and reputational advantage to the City Region.

The LEP Visitor Economy Board develops Visitor Economy strategy, influencing national policy agenda, funding and business support, quality and awards, destination awareness and skills development.

Visitor Economy Board

The Visitor Economy Board oversees progress on the delivery of the Destination Management Plan. The board help shape and develop vision and strategy within the visitor economy and monitor performance across the LCR. They also act as the strategic advisory and decision making body for visitor economy across the region and serve as a national and regional interface for LCR VE. The main sub-regional initiatives include skills, transport, funding and sector development. It meets 4 times a year.

Bill Addy

Liverpool BID Company

Paul Askew

The Art School Restaurant

Liz Dean


Faye Dyer

ACC Liverpool

Peter Hampson

British Resorts and Destinations Association

Donna Howitt

Liverpool ONE

Dave Hutchinson

St Helens Rugby Club

John Irving

Liverpool John Lennon Airport

Marcus Magee

Hilton Liverpool

Laura Pye (Chair)

National Museums Liverpool

Dickon White

The Jockey Club

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